Tech-Powered Sales
– Achieve Superhuman Sales Skills –
This book is the bible for sales at all levels for the future. Lifting the lid on the bleeding edge of technology (as well as many future forecasts - some that have already proved correct) used by the most advanced salespeople and organizations in the world. It's not just a list of technology but packed with actionable and tested methods, processes and technology stacks. A must-have for all salespeople, Start-up founders, Enterprise CMO's, CRO's CEO's, anyone in demand generation and anyone in the "Go-To-Market" space in any organization – Terry Wilson, CEO at Chat Metrics.
“Tony and Justin have authored the sales effectiveness manual for the 2020s and beyond. This book is jaw-dropping in its vision for the future and with real-world application of technology today. It highlights the need to rapidly evolve or risk becoming obsolete, and it explains exactly how to embrace technology for next level results. Professional selling is changing like never before and all leaders must embrace and integrate technology into sales and customer experience. Every sales leader and sales professional needs to read this book in order to thrive in the age of empowered buyers, automation and disruption. As a leader, I know that the shifts they describe are real and this book contains the secrets for the operationalization of business-to-business sales at scale.” Simon Tate, President, Asia-Pacific – Adobe.
“Reading this book is a window into the future of sales. It is ten years beyond anything I’ve seen, and I’ve worked with hundreds of sales organizations.
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"This book explores the crucial tech stack elements that are table stakes for an effective Sales Development strategy. In a cacophony of voices, their practical advice and predictions ring true. This book is a fantastic resource for all RevOps leaders!" Trish Bertuzzi – Founder & CEO, The Bridge Group.
Book Club Review – “This is one of the most important books ever written… You’re a fool is you don’t read it.”
Tech-Powered Sales highlights the new best practices for RevOps and how to scale blended tech stacks (Tesla) in a point solution world (Model-T). The era of tech stack optimization will bring 100X efficiency and truly accelerate sales as I predicted in The Sales Acceleration Formula. There is synergistic power infusing humans and machines with data emerging as ‘the new oil’ fueling strategic targeting and messaging; and Justin and Tony show how to execute in the real world. Mark Roberge – Managing Director at Stage 2 Capital, Professor at Harvard Business School, Former CRO at HubSpot; Author of best-selling book – The Sales Acceleration Formula.
“Tech-Powered Sales blew me away! It delivers practical, evidence-backed strategies salespeople can use to create more opportunities than ever before. If you want to learn how to maximize your ability to develop new business, it’s a must read!”
“This is the most important book for selling in the 2020s. Learn from two people on the cutting edge of what’s possible in selling and sales operations.”
“Modern sales technology is baffling, especially for a CEO like me who has no choice but to embrace it, but has no chance of making sense of it on my own – and I run a sales tech company! This book boils it down to this: some sales tech gives your reps superhuman skills that empower your business to dominate markets at will. You can do it with the team you have. Read it, follow the advice, and dominate. Chris Beall – CEO, ConnectAndSell.
"You can't be afraid of technology, building a future-proof sales organization requires a deep understanding of the new power couple -- Humans and Technology. Tech-Powered Sales explains exactly how to thrive in the Fourth Industrial Revolution by harnessing the power of game changing technologies today and beyond." Tiffani Bova – Growth Evangelist at Salesforce, WSJ Bestselling Author, Growth IQ, Thinkers50.
Tech Powered Sales is filled to the rim with tactics that will stack the odds in your favor for booking meeting with your ideal prospects. Actionable stuff. Josh Braun – host of the Inside Selling Podcast.
“This highlights the new best practices for RevOps and how to scale and optimize blended tech stacks harnessing the synergistic power of humans and machines.
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CEOs, CFOs, COOs, CIOs, CROs and CMOs need to read this book. Customers are swamped with bad marketing, irrelevant emails, and protected by technology and gatekeepers to prevent your salespeople interrupting their day.
Customisation of relevant messaging, delivered when your customers are ready to hear what you have to say has never been more important.
The partnership between humans and the right technology is a key differentiator and the advantage will only grow in the future.
Read this book. Have every CXO in your business read this book.
Also ensure your marketing, sales and customer experience managers work together to turn the lessons into the culture and winning execution of your customer success operation.
Marcus Cauchi – Fractional CRO, Laughs Last Ltd.
“The go-to handbook for all sales professionals to multiply their results and maximize return-on-effort. The ‘Essential Stack’ and ‘Advanced Stack Additions’ are invaluable!”
"Justin is the most thought-provoking voice in sales today. The informed, irreverent, and prescient approach in Tech-Powered sales makes this book THE must-read sales book of this year and beyond." Jeremey Donovan – SVP of Sales Strategy and Operations, SalesLoft.
“Justin Michael and Tony Hughes have cracked the code on what will differentiate great Sales teams in the coming decades: Tech-Powered Sales. The technological capabilities to support Sales teams have advanced beyond what anyone would have predicted just a few years ago. Read this book, soak in the recommendations and stay relevant and effective, now and in the future. ”
About the sales cyborg co-authors
JUSTIN MICHAEL has set a world record for full cycle revenue creation in cutting edge SaaS startups, both as an individual contributor and global team leader of revenue pipeline operations. He received a prestigious 10X Award and was the inspiration behind COMBO Prospecting, used by some of the most successful brands globally. He lives in California where he consults leading corporations for top of funnel revenue operations.
TONY HUGHES has served as Director of Sales and Asia-pacific CEO for public corporations. With two previous books, Tony is a bestselling author, renowned keynote speaker, and ranked a top 3 influencer on sales globally. He is co-founder of Sales IQ Global, sits on advisory boards, and has taught sales for three Australian universities (Sydney University, University of Technology – Sydney, and University of New South Wales. His clients include Salesforce, IBM, SAP, Flight Centre Travel Group, and other global leaders.
